Travel Still comes Down To Cost


According to Dr. Martin Buck, director of the Competence Centre Travel and Logistics at Messe Berlin, “There is no doubt that holiday travel is one of the basic needs of people in Germany. The good news for the travel industry is that, before Germans completely renounce holiday trips during difficult economic times, they will choose a destination that is within their budget.”
It is, therefore, obvious that the cheaper vacation countries are proving popular with German visitors. Within Europe it is Spain, with 10.6 percent, maintaining a narrow lead over Italy, with 10 percent. Austria is in third place with 6.8 percent. Despite the difficult economic situation, long-haul travel seems to be almost as popular as ever. Compared with last year, only 0.5 percent fewer Germans are planning a trip to far-off destinations, with the USA still occupying the top spot, thanks to a weak dollar and the positive Obama effect. To an increasing extent, the price is the deciding factor for long-haul travelers, too, with 28.3 percent of those questioned looking for tour operators who are offering cheaper deals. For trips within Europe, 22 percent of travelers are seeking low-priced offers, while 15.8 percent are on the look-out for bargains on holidays in Germany.
There are savings to be made across a broad front during the coming season. “In general, holiday travel will be cheaper next winter,” is the forecast by Dr. Martin Buck for travel over the next six months. “All the leading tour operators have announced price cuts averaging between three and five percent, due to falling hotel rates and air fares, and these savings will be passed on to the customers.”